Nic Barajas loves to solve complex problems facing organizations in the areas of product, user experience design, content and workflow.
He has worked with organizations ranging from early startups to major media companies to better serve their audiences by building internal tools that establish more effective workflows, improve productivity, and provide space for creativity.
Nic most recently led development of Typeset, the custom content management system of BDG Media, which runs more than a dozen sites including brands like Bustle, Inverse, and W Magazine. At BDG, he modernized the user experience of the CMS and developed tools for creating email newsletters and high-impact ad creative.
Previously, he was at The New York Times in several roles spanning the newsroom and product design. There, he spearheaded a change in how editors collect and organize reporting to better serve readers, and he was a key member of the design team that launched the first responsive redesign of The Times’s website.
He has earned an MFA from the Interaction Design program at the School of Visual Arts and studied organizational design at Ithaca College with a bachelor’s degree in Communication Management and Design.