Nic Barajas is a leader in product who loves to solve the complex problems that face organizations, particularly when they involve user experience design, content and workflow.
He is an independent freelance consultant, working between product, internal teams, design and engineering to determine issues with how people do their work and how to make improvements.
Nic worked at The New York Times for eight years in roles that spanned both the newsroom and product design. There, he helped the newsroom rethink content organization and redesigned its section fronts and other landing pages, and carefully balanced the needs of editors and journalists with readers.
He has an MFA from the prestigious Interaction Design program at SVA. His master’s thesis focused on the home cook’s experience, and he developed a product and interaction design solution called Step Zero. It redesigned recipes found across the web into a common format, and it adjusted the pre-cooking process to help home cooks become more confident in the kitchen.
At the Times, Nic was one of the key members of the design group that launched the first responsive redesign of the Times’s website in 2014. He also worked in print on several special front pages of the newspaper, including a famous page , when U.S. forces entered Pakistan and killed Osama bin Laden.
In addition to his professional and master’s work, he has strong interests in food and drink, including craft beer and specialty coffee. A personal project, Beerio, was a successful Kickstarter project in that domain, which he developed into a private alpha for backers.
His undergraduate degree is in communication management and design from Ithaca College in central New York, where he worked at The Ithacan, its award-winning student newspaper.
He lives in Brooklyn, New York.